Überlegungen zu wissen Meta-Tags
Überlegungen zu wissen Meta-Tags
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Rein SEO, your content needs to Beryllium optimized for two primary audiences: people and search engines. What this means is that you optimize the content your audience will Tümpel (what’s actually on the page) as well as what search engines will Teich (the code).
Here we look at your meta and structured data — the "behind-the-scenes" information that doesn't display on the page, but may help search engines understand your content, influence how you show up hinein search results, and may even help you to rank higher.
IMPORTANT. To get the most out of this post, I recommend turning on the Vorkaufsrecht to check the HTTP Stand of external Linker hand.
Typically, Google can figure out who the author and publisher of a given piece are, but it's best practices to help them connect the dots. A few tips:
If you’ve read anything about SEO before, you’ll know there’s lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know.
Most modern CMS systems allow you to easily define OG and other social metadata, and even define defaults for these values, so it's best not to leave them offen.
That said, if Google determines you've violated their policies on manipulative Hyperlink building, they may still issue a manual penalty, or possibly demote you algorithmically hinein search results.
Authorship is a touchy subject in the SEO space. While Google doesn't confirm authorship as a ranking factor, they do confirm tracking authorship information as entities, and working read more to not only determine the author of a page but also connect that author to other works on the Netz.
Hinein order for a Hyperlink to Beryllium crawlable, search engines typically need an Vierundzwanzig stunden with an href attribute. And yes, lots of developers create links without these attributes.
Learn all about technical SEO with on-demand videos and task lessons, test your knowledge with exams at the end of each section, and top it all off with shiny new credentials to share with your professional network. Get certified 1. Basics
The key is finding the sweet spot of keywords that are valuable to your business, but not so competitive that you don't have a chance of ranking for them.
Say that we run an online electronics store. On that site, we have a blog Postalisch listing the top 10 best headphones. What keyword should we optimize this around?
Use a large Type size. It doesn’t need to be comically large, but using an 8pt Schrift isn’t going to fly. Not everyone has 20/20 vision… or a microscope.
Zensur: It's perfectly fine if some JavaScript or CSS is blocked by robots.txt if it's not important to render the page. Blocked third-party scripts, such as hinein the example above, should Beryllium no cause for concern.